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Social Media Communities Manager Needed at Stanbic IBTC Bank Nigeria

Stanbic IBTC Bank is a member of the Standard Bank Group. We enjoy a unique reputation across the globe. Our consistent brand values of service and innovation are reflected in every one of our client relationships and financial transactions.
Optimising and projecting this image of quality and advantage is the responsibility of our marketing team, who are now looking for a highly skilled online marketing specialists to join their busy team, based in Nigeria.
Job Title: Social Media Communities Manager
Job ID: 9091
Location: Nigeria
Division: Group Marketing and Communications
Employment Type: Full Time - Permanent
Application Closing Date Jun 15, 2012
Main purpose of the job:
To ensure that any social media activities of Stanbic IBTC are implemented and managed responsibly in with set business objectives and guidelines.
Key responsibilities:
• Coordinate the design, structure, alignment and content for social media platforms relevant to communities by working closely with stakeholders, agencies and technical staff
• Conceptualise, draw up and implement social media plans as necessary.
• Proactively generate relevant content for communities in line with the social media strategies and campaigns.
• Edit content to ensure adherence to tone, style and language principles, and ensure it is relevant to the communities.
• Ensure content is fresh and updated frequently
• Ensure adherence to the group’s social media strategy
• Manages the community calendars under their portfolio
• Liaise with and provide reports to Group Social Media centre of expertise
• Does high-level analysis and recommendation
• Provide regular and ad hoc reports on social media activities
• Ensures integration of relevant social media elementsinto above-the-line campaigns
• Does day-to-day moderation, analysis and engagement
• Manages crisis communication engagement in consultation with identified business representatives
• Provides service: wherever possible allow community members to have their questions answered without having to visit the branch or calling the call centre
• Protect the reputation of Stanbic IBTC and Standard Bank Group
• Gather useful insights into what the community wants and expects
• Covers events live for the community (on-the-ground reporting)
• Ensure engagements are done within reasonable agreed times
• Manage business and security risks identified, ensuring that systems and process controls that are in place are implemented to contain these
• Establish, build, manage and retain relationships with key stakeholders
Key Performance Measures
• Measures related to quantity and quality of conversations on social media
• Timely delivery and implementation of agreed strategy(ies)/projects.
• Improvements to processes and new thinking implemented.
• Measurement against best practice.
• Content measured against reputation drivers.
• Delivery on service level agreements.
• Campaign performance against agreed objectives
Key dimensions of the job
• No direct reports at present
• Manage relationships with key stakeholders, including: social media specialists, marketing specialists, digital agencies, business stakeholders.
Important relationships
• Day-to-day interaction with people and teams at all levels within the bank
• Day-to-day interaction with digital agency.
Required Skills and Qualifications
Problem solving, planning and decision making
Problem solving and decision making
• Able to make quick and accurate decisions regarding messages, reputational and operational risk, context, and publishing.
• Make informed decisions considering short- and long-term implications of improving electronic channels,websites and digital marketing practices.
• Must have depth of knowledge of social media and Stanbic IBTC strategies to identify possible risks and opportunities.
• Must be able to advise business on impact of messages in the electronic media environment on the brand’s reputation.
• Able to manage a number of complex projects in parallel.
• Understanding internal and external influences on the bank.
Planning
• Plan effective and efficient processes to meet the needs of business.
• Effective workflow management to meet a multitude of project deadlines.
• Be reactive to and accommodate unforeseen events and work requests.
Required Competencies Knowledge, experience and personal competencies
Knowledge:
• Have a specialist working knowledge of electronic media channels, and existing/future back- and front-end technologies that drive them.
• Tertiary qualification in the fields of consumerism, communications, public relations or marketing.
• Comprehension of target audience profiles.
• A high standard of writing and sub-editing skills.
• Good business acumen coupled with an understandingof banking and banking products.
• Demonstrate a good understanding of web information flow and navigation
• Keep abreast of marketing, communication and media trends.
Experience
• Have two to three years as a communications and/or marketing professional
• At least three years’ experience in social media.
• Must have had experience in managing a number of fairly large marketing and communication or projects in parallel. 

  • Have managed budgets on a project basis. 
  • Must demonstrate effective presentation and training skills. 
  • Have experience in sourcing, briefing and managing suppliers (internal and external). 
  • Able to align concepts to broader business, marketing and communications strategies.
• Able to present complex concepts in simplified terms.
• Experienced in operating in multi-functional team structures

Personal competencies
Co-cooperativeness

• Ability to work independently and as part of a team
• Share knowledge/information (e.g. team player, able to consult and share with others).
• Strong interpersonal and intrapersonal skills.
• Conflict management
• Self-motivated (View difficulties as challenges, retain optimism despite setbacks)
Responsiveness
• Service-orientated
• Monitor trends or changes in operating environment and respond rapidly and effectively.
• Detail orientated with the ability to work within tight deadlines
• Ability to handle pressure
• Deliver on promises (e.g. reliable, meet standards, deadlines and turn-around times).
Equity
• Show the self-confidence to deal effectively at all levels in the bank
• Respect views of others (e.g. consider socio-economic influences, receptive to feedback).
• Ability to build relationships
• Able to apply positive negotiation skills when necessary.
• Do what is best in terms of the job and the group’s business as a whole (e.g. conduct root cause analysis to prevent recurring problems).
Innovation
• Creative, out-the-box thinker
• Conceptual thinker
• Identify ways of providing more efficient, cost-effective service.
Integrity
• Protect the confidentiality of group and customer information.
• Take ownership of problems and actions.
• Diplomatic

How to Apply:
Interested and qualified applicants should: Click Here to Apply Now.
Application Closing Date: 15th June, 2012.

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